In article <4r8dk4$3sm@h20-hrze.uni-duisburg.de>, martin@math.uni-duisburg.de says... [much deleted...]

>And now I'll have a guess to your last question. Finding a good name is
>expensive !! You'll have to check if someone has the rights on this name
>and you must find out if the name can be spelled, if it sounds good and if
>it has no bad meaning in other languages. An example for the last one is
>the Rolls Royce Silver Mist, which was called Siver Shadow when someone
>detected that the german word 'Mist' means 'shit'. Much work for a fridge,
>isn't it ?

This may have been covered before (sorry, if so!), but there have been such
wonderful American car names as "Nova" ("doesn't go", in South-Americanese),
"Citation" ("traffic ticket"), "Caprice" ("joke"), and my favorite of all,
for a new electric car, "Impact" ("crash"). Since all of these are General Motors Corp. names, I suspect there is a Chrysler or Ford saboteur at GM.....
But, then, BN and I often have fun making up silly-but-authentic-sounding
Japanese car names, since they are often so odd/ugly, like the "Toyota
Controlla", etc.
Um, Hope This Helps