I guess I think of filters this way: What is the cheapest filter brand
that I can put on my lens that consistently has shown no degradation
of the image? The answer is Hoya. Above that standard (and price), what is to be gained? (And I have never been able to establish any difference in performance between coated and multicoated filters, except that multicoated filters are harder to clean). Most of my lenses have Nikkor UV's for protection (and for no other reason), because I got in the habit of putting Nikkors on - but if I were starting over, I would probably go with the cheaper Hoya filters. Reasons for using other filters: Some wide angle lenses need the thin rims of the Nikkors to avoid vignette, especially if a shade is added; some color correction colors and other specialized filters are not made by Hoya (sometimes I buy other brands and move the glass to Hoya rims, if they are thinner than the those of the original make - AFTER checking the quality of the filters); Nikkor polarizers are unusual in design (the glass is larger than the mounting size), and work better on wide angles (if I should be so foolish as to forget the pitfalls of using polarizers on wide angles.....).
So, enough, already, of "my filter is better than your filter".....!
(So we can get back to "my lens is better than your lens".......;-)
Hope this helps.