"Gene E. Bloch" <hamburger@NOT_SPAM.invalid> wrote in message

news:Xns94B0610B732F7Astrolabe@216.148.227.77...

> "David Ruether" <rpn1@no-junk.cornell.edu> wrote in

> news:C_i6c.29702$Eg3.1969@nwrdny01.gnilink.net:

> <CLIP>

>

> > ... And,

> > yes, the words "new and improved" send shivers into me when

> > these ad words are applied to the replacement for a good

> > product. It often means, "we figured out how to make it worse

> > for a higher price and we hope you won't look past the ad

> > hype"...;-) "New" is not necessarily "better" - and you will find

> > many who agree with me on the TRV900 vs. the TRV950...

> I still remember buying a box of cereal or something with the phrase

> "improved weight" on the label. Old weight: 10 oz. New weight: 8 oz.

>

> (Well, I forget the exact numbers, but I think you know what I mean...)

>

> 'Nuff said.

>

> Gino

The "hot one" for me was when Breyer's Ice-cream touted its

new "space-saver" container - the new container *was* smaller,

and therefore was probably easier to fit into the freezer, but it

contained less ice-cream for the same price! ;-) I was waiting

for the announcement of their "new, even smaller super

space-saver container", but it appears consumers caught on,

and the packages have mysteriously returned to their former

awkwardly-bulkier size...;-)

Ain't marketing gran'? ;-)

And, yes, Sony could market a camcorder that was

functionally-inferior to the model it replaced, while adding

non-essential features to attract buyers...

--

David Ruether

d_ruether@hotmail.com

http://www.David-Ruether-Photography.com